A class project for which I was asked to define the branding of an energy company. Lux is an electric company whose target is young couples, who want an uncomplicated solution for their energy needs. Lux is playful, simple and approachable, speaking directly to the customer as a friend.
A school project in which we worked on a travel magazine about unconventional destinations, including a report on Oak Ridge, the city were the Manhattan Project was born. Dare is a niche magazine, targeting those who don’t just want to conquer places but to become one with their travel destination.
Dare is edgy, different and adventurous, and hopes to show the alternative side of the common (an uncommon) touristic destinations.
A school project about an online shaving and grooming products’ company. Serif targets an elegant young man who is on a budget but doesn’t want to compromise on style.
Serif is fun and classic, eclectic and stylish like the modern gentleman.
A class project based on packaging. In this occasion, I used my own family gin (on the making) to inspire the branding. Perfidious Gin is a gin for connoisseurs; is homemade and based on traditional flavours with a twist.
Ironic and proud, Perfidious plays on the British heritage and the modern look of new gins.